Category Rewrites for Search Ads
Many of the search queries shoppers use to find products or services are at category or brand level. The Dynamic Creative software automates the creation of search ads from your website categories, brands and variants, this gives you full advertising and the flexibility to quickly expand your campaign. Some categories on your website may not match the way that shoppers search.
Dynamic Creative’s Categories Rewrites feature allows you to either exclude a category, brand or variant from generating an ad; replace it to match the way Shoppers search; or add a variation. Each replacement and variation will generate an AdGroup and associated ads and keywords to match.