Product Title Optimisation
Shoppers use specific search queries when searching for products to buy in Google. If your products titles match the search queries that shoppers use, you will receive better quality traffic to your Shopping ads.
The best solution for fixing product titles is to rewrite them on your product webpage but this is not always practical or easy to do.
Dynamic Creative’s Merchant Center feed feature lets you categorise your feed and to quickly change your product titles in bulk by adding combinations of Brand, Model, Product Type Size & Colour before sending them to Google Merchant Center. This usually requires customised software development. Dynamic Creative’s Merchant Centre feed feature allows you to do it easily and quickly.