What Are Google Search Ads
Google search ads let you reach customers at every stage of their buying journey. Search ads are a text-rich ad format that can include prices, links to related sections of your site and your brand's unique selling points.
Being found by a shopper in the market for the brands and categories your website sells will extend your reach and grow your customer base. Search ads appear at the top of a mobile or desktop search result.
The key to success in Google AdWords is relevance. The more your ads and landing pages are relevant to the keywords your customers are searching for, the more likely you are to get a sale and the less you will pay per click. This means you need highly granular AdWords campaigns that match your customers' search terms to the brands and categories listed on your website.