What are Google Shopping Ads?
Google Shopping ads let you reach shoppers when they are ready to buy a product. Shopping ads are interactive and visual; shoppers can quickly scroll through products images, read the product titles and see the price before they click on a website.
Being found when a shopper is searching for a product you sell is critical. Shopping ads appear at the top of a mobile search and on a desktop, they appear either at the very top or right-hand side. If you sell products on your website and want to have them found on Google they must be listed in Google Merchant Center and accompanied by a well structured AdWords campaign.
A well structured AdWords campaign will help to match a shoppers search query to the best matching product on your website and set the foundation for item-level machine learning performance bidding.