Publishing a Google Search Build

Publishing a build is the process of sending the generated content from your Ad Build to Google Ads. For a Google Search Build, your generated content is comprised of campaigns, ad groups, ads and keywords. Ad Builder will then regularly update this content based on updates to your website inventory.

Before You Continue
In order to publish a Google Search Build to Google Ads, you will need:

Publishing your Google Search Build

To publish a google search build, navigate to your Google Search Build detail card on your website overview screen and click the publish icon to start the publication walkthrough.

Step 1. Preview your Ads

Here you can view a summary of the content which will be published to Google Ads and a preview of how your Ads will look in Google. You can use the arrow to the right of the Ad previews to view the full set of your Ad previews.

Note: If any of your ad previews show the Fallback warning next to them, this means that one of the fields in your ad is exceeding the character limit set by Google. Therefore Ad Builder will apply a default fallback ad in its place. For information on preventing and resolving fallback ads, see our documentation on  Fallback Ads.

Step 2. Terms & Conditions

In order to continue you will need to read and accept our  terms & conditions by ticking the checkbox. When ready, click the Publish button.

Step 3. Payment Information

If prompted, enter your payment information to set up your Ad Builder subscription and click subscribe.

If you have already set up your Ad Builder subscription, or if your subscription has been set up through your website platform (Shopify, Ecwid or Neto) then this step will be skipped and your content will be published to Google Ads.

Next Steps

Once published, Ad Builder will update your Google Ads content whenever there are changes to your website content or build configuration. You can also manually trigger a publication of your build content by clicking the publish icon on your Google Search Ad Build card found on the website overview screen.

Enabling your Ads in Google Ads

Ad Builder will publish your campaigns in the paused state and all other content as enabled. Therefore, to begin advertising in Google, you will need to enable the campaigns you wish to advertise.

Managing your Bids and Budgets in Google Ads

Ad Builder will publish your content with the default bid and budget settings that you selected when first creating your Google Search Ad Build. Once your build has published for the first time, you will need to manage your bids and budgets from within Google Ads.

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