Uploading a Google Promotions Feed to Merchant Center
In order to upload a Google Promotions Feed to Merchant Center you will need:
- A Google Product Feed uploaded as the primary feed in your Merchant Center account. If you have not created and uploaded a Google Merchant Center Product Feed, see our Creating a Google Merchant Center Product Feed and Uploading a Google Merchant Product Feed to Merchant Center guides.
- Opt in to Google's Merchant Promotion's program. To do this you will need to submit this form to Google and await their approval.
- A Google Promotions Feed. If you have not already created a Google Merchant Promotions Feed, refer to our guide on Creating a Google Merchant Promotions Feed.
Uploading your Promotions Feed
Step 1. Copy your Feed URL
First, navigate to your advertising feed card on your website overview screen and copy your feed URL. Your feed URL is available through the feed URL button on your advertising card highlighted in the screenshot below.
Step 2. Create a Promotions Feed in Merchant Center
Go to your Merchant Center account, navigate to the Promotions > Feeds and click the + button to add your promotions feed (as shown in the screenshot below)
Fill in the appropriate information on each step. On step 2, select Scheduled fetch as the fetch method. When you reach Step 3. Setup, ensure you have set the Fetch Frequency to Daily and paste your feed URL in to the File URL field (see screenshot below).
Note: You do not need to enter a username or password.
Once complete, click Continue to save your feed. Google Merchant Center will now process your products and notify you of any errors/warnings relating to your product data.
In order to advertise your products in Google, you will also need to generate and publish a Google Shopping Campaign Ad Build. If you have not yet created a Google Shopping Campaign Ad Build see our Creating a Google Shopping Campaign guide.