Create a Website Inventory: Other eCommerce Platform

Note: If you are using one of our Supported eCommerce Platforms, we recommend using our  Integrated eCommerce Platform method for adding a website inventory.

Building a Custom Feed to upload to Ad Builder

In order to add your products, promotions and categories to your Ad Builder website inventory, you will need to create a custom xml feed which adheres to the appropriate dynamic creative feed schema. The three different feed types you can create are:

Please note that your custom feed cannot be a Google product feed, Google Sheet or csv sheet of your product data. A custom feed must adhere to one of the specific feed schemas listed above in order for Ad Builder to recognise the product data to build your inventory.

Details on creating a Dynamic Creative retail feed can be found in our  Dynamic Creative Feed Schema documentation. 

When you have created your custom feed and made it available via a URL, you are ready to proceed with creating your inventory.

Creating a new Website Inventory

To create a new Website Inventory for one of our unsupported integration platforms, navigate to your website overview page, select the blue + icon from the bottom right corner of the page and click  Other eCommerce Platform as shown in the image below.

Step 1. Feed Details

Enter a name for your inventory. This name will be used to help you identify this inventory when creating your Advertising Feeds and Ad Builds later. Next, select the currency of the prices of the products which will be stored in your inventory.

Step 2. Feed Schema and URL

Schema: Select the schema of the feed which you are going to upload from the dropdown box.
Feed URL: Enter the URL of your custom dynamic creative feed.

Step 3. Categories

On this step you can set up replacements and variations for your inventories category, brand and category filter names to make the language used in keyword and ads more relevant to the way in which potential customers search for your products. 

For steps on how to configure your replacements and variations, see our  Category Rewrites for Search Ads guide.


When you are satisfied with your configuration, click the save button to save your inventory configuration and return to the Website Overview screen. You should now have a new inventory detail card added to your website overview.

You can now create Ad Builds and Advertising Feeds from this inventory by clicking the + icon in the bottom right corner of the website overview screen.

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