Website Overview

The website overview screen allows you to create and manage your website's Inventories, Ad Builds and Advertising Feeds.

Create a new Inventory, Ad Build or Advertising Feed

Using the blue + button in the bottom right corner of the page, you can commence any of the following Ad Builder creation walkthroughs:

  • Creating a Website Inventory
  • Creating an Ad Build - Google Shopping or Google Search
  • Creating an Advertising Feed - Google Merchant Promotions or Google Merchant Products

Note: You must first create an Inventory before being able to proceed with creating an Ad Build or Advertising Feed.
Note: Advertising feeds are intended to be used in conjunction with a Google Shopping Campaign.

Inventories

Your website inventory is where Ad Builder stores all of your website's product data, used in your ad builds and advertising feeds. Your website's inventories are displayed on the website overview screen using inventory detail cards (shown in the image below). Each inventory detail card offers you the following Inventory actions:

  • Edit inventory configuration
  • View inventory information (currency, no. of products, no. of promotions, scheme type).
  • View if your inventory has any errors/warnings
  • Fetch inventory updates from your inventory source

Ad Builds

Your website Ad Builds are the Google Shopping and Google Search Campaigns generated by Ad Builder. This is where you can set up a Google Shopping or Google Search build to generate your Google Ads finals (i.e. campaigns, ad groups, ads, keywords and product groups). Your Ad Builds are displayed on the website overview screen using Ad Build detail cards (shown in the image below). Each Ad Build detail card offers you the following Ad Build actions:

  • Edit ad build configuration
  • View ad build information (no. of campaigns, ad groups, ads, keywords and product groups
  • View if your build has any generation/publication errors/warnings
  • Generate your Google Ads content in Ad Builder
  • Publish your generated Ad Build content to Google Ads

Advertising Feeds

Your website Advertising Feeds are the Google Merchant Center Product and Promotion XML feeds which you must upload to Google Merchant Center in order to advertise in Google Shopping. These feeds are used in conjunction with a Google Shopping Ad Build. Your Advertising Feeds are displayed on the website overview screen using feed detail cards (shown in the image below). Each feed detail card offers you the following actions:

  • Edit feed configuration
  • View the number of products/promotions in your feed
  • View if your feed has any errors/warnings
  • Generate your feed
  • View your XML feed

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