Step 4.1.1 Merchant Center Feed

Dynamic Creative Ad Builder will produce a Product Data feed for Merchant Center. This data feed tells Merchant Center about all of the products available for advertising.

In most cases, you will need to use the Product Data Feed generated by Ad Builder, otherwise the data in Merchant Center will not with the AdWords campaigns built by Ad Builder and your ads will not show.

To find your Merchant Center Feed link:


Under the Merchant Center Settings section click the feed icon next to   Merchant Center Feed Configuration

This will open Merchant Center Feed detail in a popup window.
Copy the Feed URL and enter it as a primary XML feed in Merchant Center.
This article will tell you how to upload your feed into Merchant Center. You should follow the instructions under 'Primary Feed'.