Step 4.3 Select Website Promotions to Advertise

Google Merchant Promotions is a feature that allows you to distribute online promotions with your Shopping ads. Merchant Promotions help your ads to stand out, as well as making shoppers aware of any special deals you may have on offer.

This feature will only work if you have promotions defined in your inventory. This happens automatically for our integrated platforms, but will require some development work for other platforms. Email to discuss your options.

To select which promotions from your website should be included in your Merchant Promotions feed:

Click on the setting icon next to Merchant Promotions Feed Configuration

Click the check boxes next to any promotions that should be included in your Merchant Promotions feed. 

If you want any new promotions you add to your site to be advertised automatically, tick the checkbox next to Include all new promotions in feed.
Next Steps
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