Integrate Your Magento 1.x Website
In order to create live Google Shopping and Search campaigns with Dynamic Creative, you need to create a link between your website data and Dynamic Creative. This allows Dynamic Creative to update the availability and price of your ads automatically. This guide will step you through the following:
- Installing the Dynamic Creative API onto your Magento 1.x website
- Linking your website to Dynamic Creative Feed Builder
- Creating a Product Feed in Feed Builder for use with Dynamic Creative Ad Builder
Integrating Feed Builder with your Magento 1.x Website
To integrate your website with Dynamic Creative Ad Builder you must install Dynamic Creative's custom Magento SOAP API and setup your feed generation in Dynamic Creative Feed Builder. You can do this via either of the following methods:
Generating the Feed
The following steps guide you through configuring your category and custom attribute mapping to generate a Dynamic Creative Ad Builder compatible feed.
After successfully integrating your Magento 1.x site with Dynamic Creative Feed Builder, you should now be on a page similar to the one pictured below. Click the
Test button. Once you receive a
Connection Successful notification, click next to proceed with configuring your categories and custom attribute mapping for your product feed.
On the category selection screen (as pictured below), you can select which categories to utilise in your Dynamic Creative Ad Builder feed. The page may take a few minutes to load if you have a large number of categories. Once you have selected your categories, click the next button to Map your custom attributes.
Categories which should be enabled for your feed are those which describe what the product is e.g.
- Men's Casual Shoes
- Oak Dining Tables
- Bluetooth Headphones
Avoid enabling categories that are very broad, such as Menswear or Accessories. Enabling these categories usually results in expensive search campaigns that rarely convert into sales.
Similarly, avoid enabling categories that don't tell you anything about the products in them, such as 'Sale' or 'New Arrivals'.
On the Map Custom Attributes screen you will see the available Store Attributes, alongside a list of feed attributes to which they can be mapped. Each row shows a mapped attribute (e.g. in the below picture the
Store Attribute Fabric is mapped to
variant_group_one.) Colour & Size are will usually correspond to Color and Size
Store Attributes as well.
Variant Groups should be mapped to any other attributes which potential customers may use when searching for your products. Generally, these should be attributes which filter across your categories, describing a subset of the categories.
e.g. For an apparel store with categorisation of Women's Clothes > Tops > Blouses, a Fabric type of Silk is something which could be appended to all three levels of categorisation.
- Silk Women's Clothes
- Silk Tops
- Silk Blouses
- Once you have selected the Custom Attributes to be mapped to your feed, click the next button.
- Your feed will now generate, depending on your number of products and categories, this could take some time. The page will automatically update once processing is finished to a screen similar to the one pictured below. Click the Use Feed button to navigate to Dynamic Creative Ad Builder to continue your ad build. If you have not started an Ad Build yet, the Use Feed button will automatically create a new build for you.
Complete the remainder of Step 3. Inventory.