Integrate Your Ecwid Website

In order to create live Google Shopping and Search campaigns with Dynamic Creative, you need to create a link between your website data and Dynamic Creative. This allows Dynamic Creative to update the availability and price of your ads automatically. At the end of this process, you will have:

  • Retreived Client ID and Secret for an Ecwid private app
  • Set up Ad Builder to extract product data from your website
  • Created a Product Feed for use with Dynamic Creative Ad Builder

Getting your Ecwid Store ID and Access Token

To connect your Ecwid store, you will need to create a Store ID and Access Token by following this link

Once you have your Store ID and Access Token you can continue with generating your feed.

Generating the Feed

If you have not completed the first 2 steps of the campaign build process, go to the Dynamic Creative Ad Builder and complete Step 1 and Step 2.

You should now be on Step 3. Inventory. Select Ecwid from the list of supported platforms and click Connect.

Authenticate your Dynamic Creative account using the same account you use to log in to Dynamic Creative Ad Builder.

On the Feed Creation - Ecwid page, enter the  Store ID and Access Token which you retrieved earlier.
Click the Test button. Once you receive a Connection Successful notification click the next button.
If an error occurs double check the Store ID and Access Token you have entered. If everything appears correct, use the help icon in the bottom left corner of the screen to get in contact with our support team.
You will now see a page like the one below. On this page, you can select which categories to utilise in your Dynamic Creative Ad Builder feed. The page may take a few minutes to load if you have a large number of categories. Once you have selected your categories, click the next button.

You should enable categories which describe what your product is, e.g.
  • Men's Casual Shoes
  • Oak Dining Tables
  • Bluetooth Headphones

Avoid enabling categories that are very broad, such as Menswear or Accessories. Enabling these categories usually results in expensive search campaigns that rarely convert into sales. Similarly, avoid enabling categories that don't tell you anything about the products in them, such as 'Sale' or 'New Arrivals'.

On the Map Custom Attributes screen you will see the available Store Attributes, alongside a list of feed attributes to which they can be mapped. Each row shows a mapped attribute (e.g. in the below picture the Store Attribute Fabric is mapped to variant_group_one.) Colour & Size are will usually correspond to Color and Size Store Attributes as well.
Variant Groups should be mapped to any other attributes which potential customers may use when searching for your products. Generally, these should be attributes which filter across your categories, describing a subset of the categories.

e.g. For an apparel store with categorisation of Women's Clothes > Tops > Blouses, a Fabric type of Silk is something which could be appended to all three levels of categorisation.

  • Silk Women's Clothes
  • Silk Tops
  • Silk Blouses
Once you have selected the Custom Attributes to be mapped to your feed, click the next button to generate your feed.


Depending on your number of products and categories, feed generation could take some time. You can close the Build Feed screen at any point during generation. You can check on the status of your feed generation by returning to Step 3 Inventory.

You can view a video walkthrough of the full integration process below:
Next Step
Once the feed is ready click Close on the Build Feed screen and Complete the remainder of Step 3. Inventory

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