Step 4.7 Advanced Campaign Settings
Advanced campaign settings allow you to customise your campaigns to a greater extent, customising your keyword lists or how price appears in your ads.
Click on the Advanced Settings toggle to open up the Advanced Settings tab. Editing these settings is optional and only recommended if you have a specific change which you would like to make to default settings.
Editing the keyword list allows you to customise the ad copy generated in your inventory campaigns. Click on the text icon next to it to bring up the below window.
The keyword list defines the keywords which will be generated in your inventory based campaigns. You can remove keywords from the list (trashcan icon) or add new keywords to the list (plus icon).
For an ad group advertising blue suede shoes, the below keyword list would result in the following keywords being generated: blue suede shoes, buy blue suede shoes, blue suede shoes Australia, blue suede shoes Prices, blue suede shoes for sale.
Ad Headline List
Editing the ad headline list allows you to customise how prices appear in the ad copy generated in your inventory campaigns. Click on the text icon next to it to bring up the below window.
You can edit the words before and after pricing elements in your inventory campaigns.
For an ad group advertising blue suede shoes, the combination of headline 1 and headline 2 for ads using pricing elements would be as follows:
Blue Suede Shoes - From $159
Blue Suede Shoes - Save Up To 55%
Blue Suede Shoes - From $159 to $259