Step 4.3 Mapping your Campaigns' Landing Pages
In order to define what URLs your ads direct potential customers to, you need to map your campaigns' landing pages.
Landing pages can be mapped for each type of campaign separately, allowing you to deep link potential customers to the most relevant page on your website for each campaign type. To get started, click on the globe icon next to one of the campaign types.
A pop-up window like the screenshot below will appear:
In Dynamic Creative there are two parts of a landing page template:
- This forms the first portion of the landing page URL. Usually, this will just be your domain but may be appended with /shop or /index.html if required by your site's URL structure.
- The path is the dynamic portion of the URL, which updates based on the category and product attributes. You map the path using elements from your feed, categories and product attributes (brand, colour, size, etc) to create landing pages specific to the campaign being mapped.
In the below screenshot the landing pages for Second Category and Colour campaigns are being mapped.
The domain is entered as the home page of the site: http://demo-store.dynamiccreative.com
The path is mapped using SecondCategory and Colour. The specific implementation varies from website to website, but this example uses one of the most common URL structures.
The first portion of the path is SecondCategory. This forms the landing page for Second Category. The next part of the path filters this category page based on colour. In this example, the colour is a filter using URL parameters so is appended to the Second Category URL with a preceding question mark.
As you put together the landing page template five randomly selected examples will update in the window. Using these you can test how the template you've entered works and compare to the actual landing pages on your website, in order to make adjustments to your landing page templates.