Setup Google Analytics for Your Magento 1.x Webstore
Setting up Google Analytics for Magento 1.x
Google Analytics needs to be linked to your Magento E-commerce platform to track useful user activity such as purchases, page views, website calls, form submissions or any other data you may find relevant to your AdWords campaigns.
To setup google analytics for your Magento 1.x Webstore, follow "Step 3: Complete the Magneto Configuration" from Magento's Google Analytics support documentation.
To return to the Conversion Tracking Setup documentation follow this link: How to Setup Conversion Tracking for Your E-Commerce Store