Step 4.1 Mapping your Google Product Categories
In order to advertise a product in Google Shopping, it needs to be assigned a Google Product Category. This tells Google what the product is, helping it appear for relevant searches.
In Dynamic Creative Ad Builder this categorisation occurs in step 4 of the campaign build:
- Under the Merchant Center Settings section click the settings icon next to Merchant Center Feed Configuration
- This will load the Google Shopping Mapping sheet in a popup window. This can take some time as a fresh Google Sheet is being generated each time.
- Choose the most appropriate Google Product Category for each of your website categories.
- Once you have mapped all categories, click save in the popup window in Ad Builder.
Continue with Step 4.1.1 Upload Your Merchant Center Feed