Linking Your Google Analytics Account to Your AdWords Account

To track your AdWords ad performance effectively you will need to link your Google Analytics account to your AdWords account. This allows goal and transactions recorded in Google Analytics to be attributed to your AdWords ads and import the data to AdWords.

Navigate to your Analytics account admin panel. This can be found at the bottom of the left panel.
Navigate to Property > Product Linking > AdWords Linking.
Select the account(s) you want to link
Turn on All Web Site Data under Link Configuration.
All Web Site Data is the default name for a view in Google Analytics; if you have named it something else you will need to import that view.
This is the most important step, as this will send all of your web site's data from Google Analytics to Adwords whenever new data is received.
Click Link Accounts
Click Done

Congratulations! You've successfully linked your Google Analytics account to your Adwords account

To return to the Conversion Tracking Setup documentation follow this link:  How to Setup Conversion Tracking for Your E-Commerce Store

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