Linking Your Google Analytics Account to Your AdWords Account
To track your AdWords ad performance effectively you will need to link your Google Analytics account to your AdWords account. This allows goal and transactions recorded in Google Analytics to be attributed to your AdWords ads and import the data to AdWords.
- Navigate to your Analytics account admin panel. This can be found at the bottom of the left panel.
- Navigate to Property > Product Linking > AdWords Linking.
Select the account(s) you want to link
All Web Site Data under Link Configuration.
All Web Site Data is the default name for a view in Google Analytics; if you have named it something else you will need to import that view.
Click Link Accounts
- Click Done
Congratulations! You've successfully linked your Google Analytics account to your Adwords account